Building a Lead-Generating Website for STS Construction

Built to Support a 25-Year Reputation

STS Construction needed a new Squarespace website that not only showcases their expansive construction portfolio, but also drives potential clients towards a custom lead-capture flow. The result needed to capture leads and merge them into a Salesforce dashboard for certain staff members to follow up with.

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GOAL 1

Showcase Construction Portfolio

The website needed to communicate the wide variety of construction services that STS offers.

GOAL 2

Drive Leads Into Salesforce

A custom Salesforce web-to-lead flow was created to capture a variety of information about customers potentional projects, including several layers of spam protection to filter out false leads.

GOAL 3

Modernize Online Presence

The resulting website needed to appear as professional as the standard STS works to uphold, communicate services and work clearly, and be easy to navigate.

Designed to Represent a 25-Year Reputation of Building

The finished Squarespace website showcases high quality images of STS' construction expertise, features a blog, careers page, downloadable brochure, and an extensively customized Salesforce form to organize leads.